About ASRC
Advanced Strategic Research & Consulting
Empowering organizations to navigate complexity, seize opportunities, and achieve sustainable growth through strategic advisory and innovative solutions.
Our Story
Founded in 2020, ASRC (Advanced Strategic Research & Consulting) emerged from a simple yet powerful vision: to bridge the gap between business ambition and operational excellence. What began as a boutique consultancy has grown into a trusted strategic partner for organizations across industries and geographies.
From the very beginning, our founders recognized a fundamental need in the market: businesses didn't just require advice—they needed partners who could combine deep industry insight, analytical rigor, and hands-on implementation to deliver lasting results. This belief continues to shape everything we do.
Today, ASRC stands at the intersection of strategy, technology, and execution. We serve as a catalyst for transformation, helping clients navigate digital disruption, enhance operational performance, explore new markets, and build future-ready, resilient enterprises.
Who We Are
ASRC is a collaborative consulting practice with teams and partners based in India and Singapore, blending global perspectives with regional expertise. We bring together seasoned consultants, domain specialists, analysts, technologists, and AI innovators to deliver high-impact solutions tailored to each client.
What We Do
ASRC excels in a comprehensive suite of consulting, digital, and technology-enabled services
Strategic & Business Consulting
- •Corporate Strategy & Planning
- •Business Transformation
- •Operational Excellence
- •Market Entry & Expansion Strategy
- •Change Management
Research & Intelligence
- •Market Research & Industry Analysis
- •Competitive & Benchmarking Studies
- •Customer Insights & Behavioral Research
- •Feasibility & Opportunity Assessments
Digital & Technology Services
- •Digital Transformation Roadmapping
- •Process Digitization
- •Data Strategy & Analytics
- •AI Adoption & Innovation Enablement
Web Services & Digital Solutions
End-to-end web solutions that help organizations scale efficiently and digitally empower their operations:
- •Website Design & Development
- •Web Applications & Custom Portals
- •UI/UX Design
- •Cloud & Hosting Solutions
- •API Integrations
- •Performance Optimization & Maintenance
AI Agents & Intelligent Automation
We build advanced AI-driven automation and intelligent systems to streamline workflows, reduce operational friction, and power next-generation business capabilities:
- •Custom AI Agents
- •Workflow Automation
- •NLP & Machine Learning Solutions
- •AI Chatbots & Virtual Assistants
- •Predictive Analytics Engines
Our Philosophy
We believe that meaningful transformation happens when insight meets action.
Data-driven Thinking
Practical & Implementable Solutions
Collaborative Partnership
Transparent Execution
Sustainable Impact
We don't just recommend—we build, execute, and guide organizations through every step of the journey.
Our Journey
What started with a vision has become a global-minded consulting practice committed to enabling high-performance organizations
Foundation
ASRC begins as a boutique consulting firm with a mission-driven approach
Expansion & Growth
Expansion into new sectors, digital transformation projects, and cross-border engagements across India and Southeast Asia
Innovation-Driven Evolution
Growth into an innovation-driven consulting partner integrating research, strategy, digital solutions, and AI expertise
Our Commitment
At ASRC, our success is defined by one measure:
the enduring value we create for our clients.
We stand beside leaders not only to solve problems, but also to unlock opportunities and build capabilities that last.
Meet Our Leadership
Visionary leaders driving ASRC's mission to deliver exceptional consulting services
Samrin Seraj
Founder & CEO
Samrin Seraj is the visionary founder and CEO of ASRC Research, Consulting & Business. With extensive experience in strategic consulting and business development, Samrin leads the company in delivering innovative solutions to clients worldwide. Her expertise spans digital transformation, market research, and organizational strategy.
Qazi Wajahat Hussain
Advisor
Qazi Wajahat Hussain serves as a strategic advisor to ASRC, bringing invaluable insights and expertise to the organization. With a proven track record in business consulting and advisory services, Qazi helps guide the company's strategic direction and ensures excellence in service delivery.
Ready to Transform Your Business?
Let's discuss how ASRC can help you achieve your strategic objectives and unlock new opportunities for growth.